MATTOON -- Rural King recently launched its first-ever line of tractors -- RK Tractors.
The Mattoon store is the first Rural King location in Illinois and one of the first in the nation to sell and service these tractors. Options are available with front end-loaders, backhoes and mid-mount mowers. RK by King Kutter implements are available for these tractors, as well.
"Rural King is now in the tractor business. Rural King is doing this because their customers have been asking for tractors for some time," said RK Tractors Director Doug Rehor, a veteran of the tractor industry. He noted that Rural King had sold other company's tractors in years past.
Rural King reported that its line of RK Tractors offers 10 models spanning three tractor classes -- sub-compact range, compact and utility. The horsepower ranges from 19 to 55.
All of the tractors have Yanmar diesel engines, four-wheel drives, a wide variety of standard features, and eight-year power train warranties.
"That (warranty) is really a statement of the quality of the tractor," Rehor said.
Customers who purchase RK Tractors can select from bar, agriculture, turf and industrial tires, which are manufactured by Quincy-based Titan International. Rural King has partnered with Sheffield Financial to offer financing options for qualified customers.
The RK Tractors are currently available at the Rural King store in Mattoon, plus locations in Ashland, Ky.; Parkersburg, W.Va.; and Circleville, Heath, New Philadelphia, and Waverly, Ohio.
Rehor said Mattoon was a natural fit for the product launch because this location is also Rural King's headquarters. He said the other initial locations were chosen because of their proximity to the Waverly distribution center. He said the company plans to eventually offer the tractors at all Rural King stores.
"It's a pretty big part of our overall business," Rehor said. "We are determined to be successful in the tractor business."
All of the RK Tractor stores are full-service tractor centers with sales and service teams. They do all the service and maintenance on site and have an inventory of spare parts available.
RK Tractors can be delivered to the customer for a fee based upon the distance. More information is available by going online to https://www.ruralking.com/rktractors or calling the Mattoon store at 217-235-7101.