MATTOON -- Several Lake Land College broadcast sales students recently earned a certificate of completion from the broadcast training company, P1 Learning, in recognition of outstanding achievement and contribution to the Illinois Broadcasters Association's Sales Training Program.
Over the course of three weeks, students completed a variety of online video courses, tests and assignments as part of the broadcast sales class in the Radio/TV program at Lake Land.
P1 Learning is a nationally recognized training company that administers training for hundreds of broadcast stations, corporations and state broadcaster associations to provide content in the topics of sales, leadership, management, on-air, compliance and more.
Greg Powers, speech communication/broadcasting instructor and station manager of WLKL 89.9 FM, assisted students in preparing for the certification.
“This certification is a tremendous asset for students entering the broadcast workforce," Powers said. "Broadcast employers are searching for employees who are multifaceted. The students who have completed this training are very marketable.”
Each of the professionals will be honored on a plaque displayed alongside those of previous years’ students.
The Illinois Broadcasters Association funded the initiative and Powers said he’s extremely grateful for the IBA’s financial support.