OAKLAND -- In celebration of its 60th anniversary, Birkey's is partnering with the Eastern Illinois Foodbank and six other food banks to raise $100,000 for hunger relief.
The 60-Day Hunger Drive, which began on Feb. 3, has a goal of raising $100,000. Individuals can participate by visiting www.birkeys.com/hunger or by visiting a Birkey’s store.
“Instead of asking for food donations, we wanted to take a different approach and leverage the food banks. Using their networks, a donated dollar can be stretched into six meals for hungry families,” says Mike Hedge, Birkey’s president and CEO.
At the end of the Hunger Drive, Birkey’s will give away a fully refurbished 1954 Farmall Super MTA tractor. Birkey's recently commissioned the restoration of this tractor in conjunction with students at Parkland College in Champaign. Tickets are being sold at the store.
In the 47 counties served by Birkey’s Farm Store, Inc., more than 286,000 people are not able to access a nutritious meal when they want it, and one in five children is food insecure.
More than 550 agencies -- food pantries, soup kitchens and shelters -- will benefit from the drive. To keep everything close to home, proceeds from the Hunger Drive in each Birkey’s store will be allocated to agencies in its local community.
“Our farm and construction customers are helping to feed our world and build our communities. This drive is one way for us to partner with them and carry out this mission on a local level,” says Hedge.