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66% oftheshoppers
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63% want
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54% like
prefer the
53% customer service

JD Blinds brings the
store to the customer

Mattoon-Personalized shop-at-home
service providers are a rare find in
today’s landscape of big box stores and
online retailers. While a trip to a home
improvement store or a click of a mouse
can provide hundreds of options, one
Mattoon small business owner prefers
to bring the store to his customers.
Dale Eveland, owner of JD Blinds, has
been installing a variety of window
treatments for 30 years. He started
in the mid-1980s working with local
designers and decorators, where he
says he gained a lot of knowledge of
the industry.
In 1995, Eveland decided it was time
to reach out to customers directly by
starting JD Blinds.
“I actually bring the store to the
customer,” he said.
“It creates an atmosphere where they
can get their questions answered
quickly,” he said. “it’s a more
convenient way for people to do
business and hopefully a more
economical way.”
The process starts when a customer
calls to schedule a consultation.
Eveland often has to explain that he
doesn’t have a store for the customer
to visit, but rather he comes to
their home.
His pickup truck is his mobile
showroom, which he loads with
20 to 25 hand samples for each
consultation. Upon arrival, Eveland
inspects the customers windows
and talks about the type of window
treatments they are looking for in
regard to privacy, light control, and
other factors.
Popular types of window treatments
include interior shutters, Roman
shades, soft shadings, woods and
faux woods, cellular shades, roller
shades, vertical blinds and mini blinds,
Eveland said.

For those who aren’t as familiar with
the different styles, Eveland educates
them on the Products while determining
how they are going to use the blinds
and what they want to accomplish.
“If I can teach them those things, and
answer their questions, it’s pretty easy
for most people to make a confident
decision,” he said.
After taking precise measurements,
Eveland provides the customer with an
estimate for the project. He can typically
schedule installation within 2 1/2 to
3 weeks from the time a customer
places an order.
“I’ve always enjoyed working with my
hands. l believe it’s a business tailor made for me.”
JD Blinds offers a full line of products
from Lafayette Interior Fashions,
who is an industry leader in custom
window coverings manufacturing.
Their company headquarters and

production facility is located in West
Lafayette Indiana. “They are a family
owned business started in 1950. I’m so
thankful to have such a great group of
people to partner with. Lafayette stands
behind its products as I stand behind
my service. We have continued to sell
and install their products for 30 years.”
Eveland said the best part of his
business is getting acquainted with
his customers during consultations
and installations, and that he enjoys
pleasing people.
His goal is to provide his customers
what they need at a price they can
afford while being able to provide for his
family, he said.
“It’s a pretty simple process and works
well for folks that need help in these
areas,” Eveland said.
Contact JD Blinds at (217) 276-3190 or

We Bring The
Store To You

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(217) 276-3190


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