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Culture Frozen Yogurt 09/06/18

Pictured from left are Jeff Prior, Tanner Kroening, Hayley Kroening, LiliAnna Prior and Tina Prior at Culture Frozen Yogurt in Mattoon on Thursday.

MATTOON -- Culture Frozen Yogurt recently opened at 1820 Charleston Ave. in downtown Mattoon.

Owners Jeff and Tina Prior, and Tanner and Hayley Kroening, opened their yogurt shop in the Charleston Avenue-facing storefront of a Broadway Avenue building. Culture shares a parking lot with Little Mexico and other businesses.

Tanner Kroening, who also owns the Sears Hometown Store downtown, said there are 10 different flavors of soft serve available at all times at Culture. Hayley Kroening added that this selection includes a sugar free option and a dairy free sorbet.

Customers can top their frozen treats with fresh fruit, brownie and cheesecake pieces, chopped nuts, granola, wafer cookies, chocolate and other sundae sauces, and more. Tina Prior said some of their most popular toppings include Boba, which are soft, pearl sized treats that contain various fruit juice flavors. Culture takes requests for yogurt flavors and toppings.

In addition, Jeff Prior said Culture offers Japanese style mochi ice cream. He said the bite-size ice is wrapped in a sticky rice coating that has a marshmallow like consistency. Some of Culture's other mochi flavors include mango, chocolate, strawberry, salted caramel and mandarin. Mochi nuggets are also available as a yogurt topping.

Tina Prior said their family had long talked about opening a yogurt shop in Mattoon and they regularly visited the Culture shop in Effingham. Jeff Prior said that they suggested during one of these visits that Culture open a location in Mattoon, and the co-owner asked if they would be interested in buying the shop.

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Jeff Prior said First Neighbor Bank provided financing for bringing Culture Frozen Yogurt to Mattoon and property owner Keith Summers provided building space at 1820 Charleston Ave. He said Summers' crew did the renovations there.

"They pretty much let us custom design everything the way we wanted it," Tanner Kroening said.

Mattoon Flower Shop is preparing to move into the north side of the building at 1820 Charleston Ave. Jeff Prior said Culture and the flower shop will share an internal door that will be open when both businesses are operating.

Hayley Kroening said they plan to keep Culture open year round and to offer seasonal flavors during the fall and Christmas seasons. The yogurt shop also can host birthday gatherings.

Culture is open 11 a.m.-9 p.m. Monday-Thursday, 11 a.m.-10 p.m. Friday and Saturday, and noon-6 p.m. Sunday each week. More information is available by calling the shop at 217-258-6677 or by visiting the Culture Frozen Yogurt page on Facebook.

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Contact Rob Stroud at (217) 238-6861. Follow him on Twitter: @RobStroud

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