MATTOON -- The 11 for $10 discount store at the Cross County Mall in Mattoon is scheduled to close.
The 11 for $10 store is owned and operated by Dollar Fanatic LLC., located in Ridge Farm. The store, which sells everything for only $1 each regardless of the items retail value, opened last summer in the former Kirlin's Hallmark shop space.
Dollar Fanatic founder Pierre Jackson said the store's closure follows his company realizing the lack of traffic for a "small margin concept store" like their store at the Mattoon mall is not realistic in certain markets. He said they plan to offer a store closing sale.
The Cross County Mall lost its Payless ShoeSource store recently and its Carson's department store last summer due to the financial troubles of the parent companies of these two retailers.
Property owner Rural King, which is based in Mattoon, has been working to bring more businesses to the mall.
Rural King moved its Mattoon store to the mall in January, helped open a Scotty's Brewhouse restaurant there in December, and has confirmed that a Marshalls department store is scheduled to open there this fall.
In February, Rural King and local officials announced that a Cross County Innovation Center for entrepreneur development will open this fall in office space at the mall with the help of $325,000 in Google grant funding.