MATTOON -- The Mattoon Rural King farm and home store is scheduled Wednesday to open in its new location in the former Sears space at the east end of the Cross County Mall.

The Mattoon-based Rural King company, which owns the mall property, reported that one of the goals of this store move is to drive more traffic to the mall and to other businesses in the area.

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Rural King reported that the current Mattoon store facility, located at 4216 Dewitt Ave., will continue to serve as a distribution center, and that the company's headquarters will be expanded into the current store space there.

The company reported that the new Mattoon Rural King store will still provide customers with everything Rural King is known for, including free coffee and popcorn. The new store will continue to stock RK Tractors, livestock and pet supplies, tools, and more.

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Rob Stroud is a reporter for the JG-TC, covering the city of Mattoon, Lake Land College, Cumberland County and areas including Oakland, Casey and Martinsville.

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